Vimeo Videos Optimization Suggestions - JLA.co.uk

Hi,

As we know, JLA already has a decent presence on Vimeo having a good number of videos listed there, but they can be further optimized if we add some more features/details with all the videos.

Below are the 2 key features that can be easily added:

1) Description: We checked that currently, there is no description below any of the listed videos. A brief description can be added including the details of the speaker/artist bio along with a relevant page link from the JLA website. Please see the screenshot (Vimeo Description Example.png) attached for the reference.

2) Call to Action Button: At the end of every video, a 'Call to Action' button can be added containing the relevant page link of the website.

For example - At the end of the JLA Speakers Breakfast: Marcel Khan video, we can include a call to action as "Book Marcel Khan" which when clicked would take the users to the booking/artist page of Marcel Khan (https://www.jla.co.uk/conference-speakers/marcel-khan) or "Know more about JLA Speaker Breakfasts" which takes users to the main category page of Speaker Breakfasts on JLA website (https://www.jla.co.uk/speakers-breakfasts/). Please refer to the screenshot (Call to Action Button Example.png) for a call to action example in a video on Vimeo.

Following these practices, we can make the visitors land on the relevant JLA web-pages in-case the users wish to book any particular artist/speaker after watching the video.

For a step-by-step guide on how to add CTA buttons in the Vimeo Videos, please refer: https://itsorganised.com/blog/how-to-add-a-call-to-action-cta-to-a-vimeo-video

We believe that optimizing the Vimeo account in the above-said manner will benefit a lot in increasing visits & conversion on JLA website.

Please let us know if you have any questions.

Thank You,

Keven