Ranking Fluctation

Hi Keven,

Please find email for Andrew below:

Hi Andrew,

As you know, Google Rankings does not remain constant and are always fluctuating. It is also possible to get different rankings on different devices, IP addresses, and locations.

Furthermore, the keyword "Conference Speakers" is now ranking on 1st position (please refer attached screenshot) from last 2-3 days. As we check its ranking on daily basis, we also observed it being slipped on to the 2nd position a few days earlier, but now it's visible on 1st position to us.

Here we are sharing the current rankings below that we checked today:

	Jan	Feb	March	April	09-Apr-2019
After Dinner Speakers	3	4	5	4	3
Guest Speakers	2	1	4	7	2
Celebrity Speakers	4	6	6	5	5
Motivational Speakers	3	3	3	4	9
Conference Speakers	2	1	1	2	1
Speaker Bureau	3	3	3	3	3
Speaker Agencies	3	3	3	3	3
Keynote Speakers	3	2	2	5	5
Keynote Speaker	4	6	7	17	11
Business Speakers	6	8	10	9	9

Additionally, the team is constantly working on the keyword "conference speakers" to maintain its ranking.

Please let us know if you have any questions.

Thank You,

Keven

Hi Keven,

Please find an email for Andrew below:

Hi Andrew,

We surely understand the situation and have also suggested various recommendations in the past as well to improve upon the ranking status. We are doing good efforts from our end, with respect to the link acquisitions and off-page activities but as you must be aware that Google is continuously upgrading their ranking algorithm & shifting the focus towards a better user-experience from the search results. Hence, over the time, the on-site user experience has become a more important ranking factor now as compared to the off-page factors.

We believe, it's high time now to revamp the JLA website's architecture in order to focus more towards an SEO strategy that puts User Experience at its core.

In our previous recommendations, we had shared our observations & recommendations that were inspired from one of JLA's top competitors, i.e., SpeakersCorner.co.uk. They usually rank on the top 3 positions (above JLA) on most of our desired keywords like "motivational speakers", "conference speakers", "inspirational speakers", etc. The reason we believe they are ranking well is that the user-experience on their website is way better than JLA.

Here, we have created a consolidated sheet with our suggestions + all the previous (pending) SEO recommendations: https://docs.google.com/spreadsheets/d/14_e4WOXUyNS1ZOGIF9SxPMESnECznRycxRZliDPzePs/edit#gid=537066751

If revamping the website is not possible currently, then it would be great to at-least carry out resolving the issues listed in the above doc.

Also, apart from the rankings, if we look at the overall organic traffic growth for the JLA website, there has been continuous improvement YOY. For reference, if we compare the traffic from Jan to May 2019 with the same period from last year, there has been an improvement of 26.81% (37,589 vs 29,642) in the Organic Users' count.

Please review and let us know if you have any questions.

Thank You

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From: Andrew Hickman <andrewhickman35@gmail.com>
Date: Tue, 4 Jun 2019, 3:56 pm
Subject:
To: Strange Logic <keven@strange-logic.com>

Hi Keven,

I'm afraid I'm close to losing the JLA deal. It doesn't seem to be working any more. This is what rankings I get today, compared to last year:

	Feb-18	May-19
After Dinner Speakers	3	6
Guest Speakers	2	5
Celebrity Speakers	3	5
Motivational Speakers	3	12
Conference Speakers	2	2
Speaker Bureau	2	5
Speaker Agencies	2	3
Keynote Speakers	2	6
Keynote Speaker	5	13
Business Speakers	4	10

I really need to show significant improvement next month or I fear it will be the last. I am working on those broken links and mobile tweaks, but don't think they can alone be responsible for such poor performance. What can we do? 

Hope you are good

Andrew