Thursday, October 17, 2019

Opportunity for Better User Engagement through Live Chat Option - JLA.co.uk

Hi Keven,

Email for Andrew:
Hi Andrew,

On the JLA competitors' websites (LondonSpeakerBureau & RaiseTheBar), we noticed that they have "Live Chat" option (please refer the attached screenshot) through which they are able to provide quick answers to users' questions.

Below are some of benefits of having a "Live Chat" option on the website:

- It helps the website's users by saving their time in obtaining the required information.

- Users can easily make queries about the fees, the category & type of speaker they are looking for.

- Users can easily inquire about any on-going or upcoming events.
Furthermore, it can also help to bring in more traffic to the website if the live chat link is shared in email signature, on social media, forums and any other online platforms where there is a need to maintain the business presence. For reference, here's one live chat solution provider that offers the option to share link(s) to your live chat: https://www.livechatinc.com/help/direct-chat-link/

With respect to SEO, the live chat option helps in increasing the user engagement and provide users with a better website experience, which indirectly contributes to the overall SEO value of the website.

So, we would recommend JLA to also have a similar "Live Chat" option on the website for enhancing the users' experience by providing them with quick/live support availability. This will further help in winning the users' trust and loyalty over time.

Please let me know if you have any questions.

Thank You,
Keven

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