Hi XYZ,
Just to apprise you, while checking the competitor's blog section (Fortinet.com), we found that it is quite informative and highly engaging for users. They have categorized their blog section into different sub-sections such as Business & Technology, Industry Trends, Threat Research, etc. which contain various relevant topics under them.
For instance, the category "Industry Trends" under the blog of the Fortinet.com contains various relevant blog topics on the involvement of 'Fortinet' in different industries such as Education, Healthcare, Government, Financial Services, etc.
The same idea of categorization we found on the Cisco blog as well, here: https://blogs.cisco.com/
We highly recommend following the same approach for Talos Blog too, as it will help in many ways (listed below):
# Majorly, the information blog posts help to rank on various long tail keywords thus will attract new potential visitors.
# These blog posts can act as a medium to connect with potential users searching for information about network security and related software which later might be converted into sales/subscription.
# Good informational posts are known to attract natural backlinks as they are being used as a reference source by other online publishers.
For getting started, we have included some suggestions in the attached excel sheet for creating informative blog post content.
Please let us know if you have any questions.
Thank You,
Keven
Just to apprise you, while checking the competitor's blog section (Fortinet.com), we found that it is quite informative and highly engaging for users. They have categorized their blog section into different sub-sections such as Business & Technology, Industry Trends, Threat Research, etc. which contain various relevant topics under them.
For instance, the category "Industry Trends" under the blog of the Fortinet.com contains various relevant blog topics on the involvement of 'Fortinet' in different industries such as Education, Healthcare, Government, Financial Services, etc.
The same idea of categorization we found on the Cisco blog as well, here: https://blogs.cisco.com/
We highly recommend following the same approach for Talos Blog too, as it will help in many ways (listed below):
# Majorly, the information blog posts help to rank on various long tail keywords thus will attract new potential visitors.
# These blog posts can act as a medium to connect with potential users searching for information about network security and related software which later might be converted into sales/subscription.
# Good informational posts are known to attract natural backlinks as they are being used as a reference source by other online publishers.
For getting started, we have included some suggestions in the attached excel sheet for creating informative blog post content.
Please let us know if you have any questions.
Thank You,
Keven
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