Insights on Blog.talosintelligence.com

Hi Keven,

Please find email for client below:

Hi Joel,

We did a thorough analysis of Talos Blog (blog.talosintelligence.com) in order to see where it stands in comparison to the root domain (talosintelligence.com) and whether we can leverage the blog for some SEO gains.

Below are some insights on Blog.talosintelligence.com, extracted from various online tools:

1) Monthly Organic Traffic Estimates (Source: SEMrush.com):

Sub-domain	Traffic	Traffic %	Keywords
www.talosintelligence.com	11,789	81.9%	4,305
blog.talosintelligence.com	2,605	18.09%	6,365

Note: Above data is for US region only.

2) Domain Authority (Source: Moz.com) -

DA of the root domain (talosintelligence.com) and sub-domain (blog.talosintelligence.com) is same, i.e., 62.

3) Backlinks (Source: Ahrefs.com) -

Domain/URL	Referring Domains
www.talosintelligence.com	2,676
blog.talosintelligence.com	7,346

Based on the above figures, we can conclude:

# Although, the root domain is getting higher traffic but the number of keywords ranking for blog are more, i.e., 6,365.
# The number of referring domains linking to the blog are more than the root domain itself.

# Blog's subdomain also has equal authority and hence can be leveraged to link back internally.

Note: All the above figures are estimates based on the respective tools' algorightms. For deeper analysis on actual facts & figure, we would like to have access to the GA and GSC properties of the sub-domain (blog.talosintelligence.com) on our email ID: strangelogic2@gmail.com.

Apart from the above insights, we carried out some research on the top landing pages of blog that are getting maximum hits. Linking the pages on the root domain internally from these top blog pages can play an important role in directing traffic and increasing authority of the main website.

Below are some interlinking suggestions:

For Blog Post: https://blog.talosintelligence.com/2018/05/VPNFilter.html   

"The type of devices targeted by this actor are difficult to defend. They are frequently on the perimeter of the network, with no intrusion protection system (IPS) in place, and typically do not have an available host-based protection system such as an anti-virus (AV) package. We are unsure of the particular exploit used in any given case, but most devices targeted, particularly in older versions, have known public exploits or default credentials that make compromise relatively straightforward. All of this has contributed to the quiet growth of this threat since at least 2016."

For Blog Post: https://blog.talosintelligence.com/2018/07/ms-tuesday.html

"Microsoft released its monthly set of security advisories today for vulnerabilities that have been identified and addressed in various products."

So, in the similar way, we can carry out the same practice of interlinking with all existing and new blog posts. It will help us a lot to attain good SEO score for the main website pages.


Further, we dug into a competitor's blog section (Fortinet.com), we found that it is quite informative and highly engaging for users. They have categorized their blog section into different sub-sections such as Business & Technology, Industry Trends, Threat Research, etc. which contain various relevant topics under them. For instance, the category "Industry Trends" under the blog of the Fortinet.com contains various relevant blog topics on the involvement of 'Fortinet' in different industries such as Education, Healthcare, Government, Financial Services, etc.

The same idea of categorization can also be found on the Cisco blog, here: https://blogs.cisco.com/. We highly recommend following the same approach (if possible to create categories) for Talos Blog too.


Publishing informational and engaging blog posts around trending topics in the industry can be of great help in the following ways:
# Majorly, the information blog posts help to rank on various long tail keywords thus will attract new potential visitors.

# These blog posts can act as a medium to connect with potential users searching for information about network security and related software which later might be converted into sales/subscription.

# Good informational posts are known to attract natural backlinks as they are being used as a reference/source by other online publishers.

For getting started, we have included some post suggestions in the attached excel sheet for creating informative blog post content.


Last but not the least, we will review at-least one blog post from blog.talosintelligence.com on a weekly basis and share our recommendations (in any) by Thursday of each week.

Please let us know if you have any questions.

Thank You,
Keven