Vinita Yadav <vinita@wittypen.com>
Anshul Motwani <anshul@wittypen.com>
Anshul Motwani <anshul@wittypen.com>
Thursday, October 17, 2019
Recommendations to Increase Reviews on GMB Listings of Sabtech.com.sa
Hi Rakan,
As per our discussion in the last meeting, here are some suggestions from our side to increase positive reviews on Sabtech's GMB listings:
To get started, we would need a direct link that the customers can click to directly reach the 'Write a Review' section of a GMB listing. For this, firstly we would need to claim the 'profile short name' for each of the Sabtech's GMB listings, as per the steps provided here - https://support.google.com/business/answer/9273900
Here is some more information on 'Profile Short Name':
You can create a profile short name, or a custom name, for your GMB listing to make it easier for customers to find you. When you share your short name, customers can enter the short name URL in the browser’s address bar, like “g.page/[yourcustomname],” to go directly to your Business Profile. Furthermore, all businesses who have claimed their short name in Google My Business can have a shareable short URL (like, https://g.page/[yourcustomname]/review) which can be used for directing customers to leave reviews.
We noticed that in some of the Sabtech GMB listings profile short names have not been claimed yet. So, we would recommend claiming them and also use the short link for sharing with customers & request them to leave their reviews on the Google listing. Please review and suggest if Sabtech team would like to set the profile short names as per their preference or should we set-up these at our discretion.
After claiming the 'Profile Short Name', we would have a direct link that can be shared directly by the Sabtech team with customers to encourage feedback from their end.
Here are some ways Sabtech team can ask the customers for their reviews/feedback:
1) Emails: Asking for reviews via email is very effective. Customers can be highly responsive, especially if the review request is made shortly after a client has bought our products or used our services.
Below is a sample email template that can be used by Sabtech's team to encourage clients for a review:
==================================================================================================
Hi [customer name],
We appreciate your business!
How'd we do? Please take a moment to let us know. We use your feedback to improve our operations for you and customers like you.
You can leave your feedback simply by visiting this link - (Use link here that goes directly to GMB 'Leave a review' section, like this - https://g.page/[yourProfileShortName]/review)
Sabtech Team
===================================================================================================================
Additionally, for more such ready-to-use email templates, please refer this link: https://blog.grade.us/7-email-templates-requesting-online-reviews/#general
2) Face-to-Face Conversation: It is one of the most effective method that can be used to ask for a review while interacting with clients. Some examples below:
"I’m so glad to hear how happy you are with our business. Hey, if you wanted to leave that in a Google review, you’d help a lot more people like yourself to find us.”
OR
“I’m so happy we could help you. If you wouldn’t mind sharing a sentence or two in a Google review, that would help us a ton.”
You can then educate the customers to search for Sabtech on Google and leave a review there. Or, you can share the direct link to reviews page (as discussed above) with them on their mobile (WhatsApp / SMS) or on their email address.
3) Add the Google Review Link to the Website:
On relevant pages of the website, a button or an anchor text (linked to the GMB review form) can be added. This might be on the contact page, product pages, or purchase confirmation pages.
Do review the above suggestions and let us know if you have any questions.
Thank You,
Team TIS
As per our discussion in the last meeting, here are some suggestions from our side to increase positive reviews on Sabtech's GMB listings:
To get started, we would need a direct link that the customers can click to directly reach the 'Write a Review' section of a GMB listing. For this, firstly we would need to claim the 'profile short name' for each of the Sabtech's GMB listings, as per the steps provided here - https://support.google.com/business/answer/9273900
Here is some more information on 'Profile Short Name':
You can create a profile short name, or a custom name, for your GMB listing to make it easier for customers to find you. When you share your short name, customers can enter the short name URL in the browser’s address bar, like “g.page/[yourcustomname],” to go directly to your Business Profile. Furthermore, all businesses who have claimed their short name in Google My Business can have a shareable short URL (like, https://g.page/[yourcustomname]/review) which can be used for directing customers to leave reviews.
We noticed that in some of the Sabtech GMB listings profile short names have not been claimed yet. So, we would recommend claiming them and also use the short link for sharing with customers & request them to leave their reviews on the Google listing. Please review and suggest if Sabtech team would like to set the profile short names as per their preference or should we set-up these at our discretion.
After claiming the 'Profile Short Name', we would have a direct link that can be shared directly by the Sabtech team with customers to encourage feedback from their end.
Here are some ways Sabtech team can ask the customers for their reviews/feedback:
1) Emails: Asking for reviews via email is very effective. Customers can be highly responsive, especially if the review request is made shortly after a client has bought our products or used our services.
Below is a sample email template that can be used by Sabtech's team to encourage clients for a review:
==================================================================================================
Hi [customer name],
We appreciate your business!
How'd we do? Please take a moment to let us know. We use your feedback to improve our operations for you and customers like you.
You can leave your feedback simply by visiting this link - (Use link here that goes directly to GMB 'Leave a review' section, like this - https://g.page/[yourProfileShortName]/review)
Sabtech Team
===================================================================================================================
Additionally, for more such ready-to-use email templates, please refer this link: https://blog.grade.us/7-email-templates-requesting-online-reviews/#general
2) Face-to-Face Conversation: It is one of the most effective method that can be used to ask for a review while interacting with clients. Some examples below:
"I’m so glad to hear how happy you are with our business. Hey, if you wanted to leave that in a Google review, you’d help a lot more people like yourself to find us.”
OR
“I’m so happy we could help you. If you wouldn’t mind sharing a sentence or two in a Google review, that would help us a ton.”
You can then educate the customers to search for Sabtech on Google and leave a review there. Or, you can share the direct link to reviews page (as discussed above) with them on their mobile (WhatsApp / SMS) or on their email address.
3) Add the Google Review Link to the Website:
On relevant pages of the website, a button or an anchor text (linked to the GMB review form) can be added. This might be on the contact page, product pages, or purchase confirmation pages.
Do review the above suggestions and let us know if you have any questions.
Thank You,
Team TIS
Mobility Issues
While analyzing the GSC account, we found some links to directory listing pages under the "Mobility Issues" reports.
Here are those URLs:
https://www.jla.co.uk/wp-content/themes/jla/images/graphics/profile/
https://www.jla.co.uk/wp-content/themes/jla/images/people/
As such directory listing pages do not contain any useful/informative content so they should not be accessible to users or search engines. Ideally, these pages should return a "403 - Forbidden" HTTP status when opened. So, please ask your developer to make the necessary changes here. This way we will be able to eliminate the related issues from GSC account as well.
Mentioned below are some links that we believe may be helpful for the developer to understand and fix the issue:
https://www.interserver.net/tips/kb/disable-directory-listing-cpanel/
https://www.youtube.com/watch?v=HYz5WBCUZR0
Please review and do the needful.
Thank You,
Keven
Here are those URLs:
https://www.jla.co.uk/wp-content/themes/jla/images/graphics/profile/
https://www.jla.co.uk/wp-content/themes/jla/images/people/
As such directory listing pages do not contain any useful/informative content so they should not be accessible to users or search engines. Ideally, these pages should return a "403 - Forbidden" HTTP status when opened. So, please ask your developer to make the necessary changes here. This way we will be able to eliminate the related issues from GSC account as well.
Mentioned below are some links that we believe may be helpful for the developer to understand and fix the issue:
https://www.interserver.net/tips/kb/disable-directory-listing-cpanel/
https://www.youtube.com/watch?v=HYz5WBCUZR0
Please review and do the needful.
Thank You,
Keven
Vimeo Videos Optimization Suggestions - JLA.co.uk
Hi,
As
we know, JLA already has a decent presence on Vimeo having a good
number of videos listed there, but they can be further optimized if we
add some more features/details with all the videos.
Below are the 2 key features that can be easily added:
1) Description: We
checked that currently, there is no description below any of the listed
videos. A brief description can be added including the details of the
speaker/artist bio along with a relevant page link from the JLA website.
Please see the screenshot (Vimeo Description Example.png) attached for the reference.
2) Call to Action Button: At the end of every video, a 'Call to Action' button can be added containing the relevant page link of the website.
For example - At the end of the JLA Speakers Breakfast: Marcel Khan video, we can include a call to action as "Book Marcel Khan" which when clicked would take the users to the booking/artist page of Marcel Khan (https://www.jla.co.uk/conference-speakers/marcel-khan) or "Know more about JLA Speaker Breakfasts" which takes users to the main category page of Speaker Breakfasts on JLA website (https://www.jla.co.uk/speakers-breakfasts/). Please refer to the screenshot (Call to Action Button Example.png) for a call to action example in a video on Vimeo.
Following
these practices, we can make the visitors land on the relevant JLA
web-pages in-case the users wish to book any particular artist/speaker
after watching the video.
For a step-by-step guide on how to add CTA buttons in the Vimeo Videos, please refer: https://itsorganised.com/blog/how-to-add-a-call-to-action-cta-to-a-vimeo-video
We
believe that optimizing the Vimeo account in the above-said manner will
benefit a lot in increasing visits & conversion on JLA website.
Please let us know if you have any questions.
Thank You,
Keven
Opportunity for Better User Engagement through Live Chat Option - JLA.co.uk
Hi Keven,
Email for Andrew:
Hi Andrew,
On the JLA competitors' websites (LondonSpeakerBureau & RaiseTheBar), we noticed that they have "Live Chat" option (please refer the attached screenshot) through which they are able to provide quick answers to users' questions.
Below are some of benefits of having a "Live Chat" option on the website:
- It helps the website's users by saving their time in obtaining the required information.
- Users can easily make queries about the fees, the category & type of speaker they are looking for.
- Users can easily inquire about any on-going or upcoming events.
Furthermore,
it can also help to bring in more traffic to the website if the live
chat link is shared in email signature, on social media, forums and any
other online platforms where there is a need to maintain the business
presence. For reference, here's one live chat solution provider that
offers the option to share link(s) to your live chat: https://www.livechatinc.com/help/direct-chat-link/
With
respect to SEO, the live chat option helps in increasing the user
engagement and provide users with a better website experience, which
indirectly contributes to the overall SEO value of the website.
So, we would recommend JLA to also have a similar "Live Chat" option on the website for enhancing the users' experience by providing them with quick/live support availability. This will further help in winning the users' trust and loyalty over time.
So, we would recommend JLA to also have a similar "Live Chat" option on the website for enhancing the users' experience by providing them with quick/live support availability. This will further help in winning the users' trust and loyalty over time.
Please let me know if you have any questions.
Thank You,
Keven
Thank You,
Keven
Opportunity for Better Social Media Presence - JLA.co.uk
Hi Keven,
Email for Andrew:
Hi Andrew,
We noticed that the social media presence of JLA's top 2 competitors (https://www.speakerscorner.co.uk/ & https://londonspeakerbureau.com/) is really good as compared to JLA.
Email for Andrew:
Hi Andrew,
We noticed that the social media presence of JLA's top 2 competitors (https://www.speakerscorner.co.uk/ & https://londonspeakerbureau.com/) is really good as compared to JLA.
Please refer to the below stats that we
extracted out:
|
Platform
|
JLA.co.uk
|
SpeakersCorner.co.uk
|
LondonSpeakerBureau.com
|
|
Facebook
|
152
Page Likes
Posting frequency is low. Last post date: 3rd July, 2019 |
248
Page Likes
Multiple posts are published daily |
753
Page Likes
Posts are updated on a weekly basis. |
|
Twitter
|
3,412
Followers
Posting frequency is low
Last
post date: 3rd July, 2019
|
10.2K
Followers
Multiple posts are published daily |
9,288
Followers
Posts are updated on a regular basis. |
|
Instagram
|
No
account found on Instagram
|
1,013
Followers
Posts are very creative and published under different artist names using good graphics for better engagement |
No
account found on Instagram
|
|
YouTube
|
587
Subscribers
No videos published recently.
Last
video is from 6 years ago
|
755
subscribers
Videos are published on a weekly basis |
81
subscribers
Videos are posted on a monthly basis |
|
LinkedIn
|
877
Followers
Posts are updated on a weekly basis |
2,845
followers
Posts are updated on a monthly basis |
As evident from the above stats, SpeakersCorner.co.uk has very
good online visibility on social media platforms as
compared to JLA &
LondonSpeakerBureau.
We would recommend JLA to take post ideas from the leading competitors and put more emphasis on the social media optimization in order to increase the online visibility, followers, and engagement on the popular social platforms.
Please let me know if you have any questions.
We would recommend JLA to take post ideas from the leading competitors and put more emphasis on the social media optimization in order to increase the online visibility, followers, and engagement on the popular social platforms.
Please let me know if you have any questions.
Thank You,
Keven
Keven
Duplicate Website Found
Hi XYZ
We found a duplicate site indexed in Google - http://jla.k.b2test.co.uk/, having exactly the same content as present on https://www.jla.co.uk/. This site seems to be a testing/staging platform created by JLA itself.
We strongly recommend to block this site from getting indexed in the search engines to avoid duplicate content issues.
This can be done by replacing the content in its robots.txt file at http://jla.k.b2test.co.uk/robots.txt with the text mentioned below:
User-agent: *
Disallow: /
OR, the following meta tag should be added to every page of this site to restrict the search engines from crawling it:
<meta name="robots" content="noindex,nofollow">
Both of the above-listed methods can be implemented simultaneously to be 100% sure that the site does not get crawled further by the search engine bots.
Please let us know if you have any questions.
Thank you
We found a duplicate site indexed in Google - http://jla.k.b2test.co.uk/, having exactly the same content as present on https://www.jla.co.uk/. This site seems to be a testing/staging platform created by JLA itself.
We strongly recommend to block this site from getting indexed in the search engines to avoid duplicate content issues.
This can be done by replacing the content in its robots.txt file at http://jla.k.b2test.co.uk/robots.txt with the text mentioned below:
User-agent: *
Disallow: /
OR, the following meta tag should be added to every page of this site to restrict the search engines from crawling it:
<meta name="robots" content="noindex,nofollow">
Both of the above-listed methods can be implemented simultaneously to be 100% sure that the site does not get crawled further by the search engine bots.
Please let us know if you have any questions.
Thank you
Additional
---------- Forwarded message ---------
From: Digital - TIS <seo@tisindia.com>
Date: Wed, Jul 3, 2019 at 5:38 PM
Subject: Re: Follow up
To: Strange Logic <keven@strange-logic.com>
From: Digital - TIS <seo@tisindia.com>
Date: Wed, Jul 3, 2019 at 5:38 PM
Subject: Re: Follow up
To: Strange Logic <keven@strange-logic.com>
Hi Keven,
Email for Andrew:
Hi Andrew,
Please find the answers below each of the questions:
1. Are they actually dynamic urls on our pages? The string at the end does not appear in the serps, this comes a second or two after you click on it and is a tracking code.
We believe there is a little confusion here. By dynamic URLs, we did not mean the '#xxxxx' part that gets appended to the URL after it is being loaded; you had told us once that it is for internal tracking purposes.
In our last email, we were referring to the speaker search result pages (ex. https://www.jla.co.uk/search-results/after-dinner-speakers?c=15) as dynamic URLs. These pages could be used as the SEO landing pages given their URLs are made SEO-friendly, they are given proper heading (h1) at top of page and are added with some good content above the speakers' listing.
2. If we are going to put more text at the top of landing pages, how long should it be? Is there advice on keyword frequency?
Google doesn't have any specific guidelines regarding 'optimum content length' & 'keyword frequency'. Though if we look at the pages ranking on top, we can say that a word count of around 300-400 words would be sufficient with no more than 2% of the targeted keyword's density.
Along with the targeted keyword's usage in the content, we should also include semantic keywords (words have indirect relevancy with the target keyword) to enrich our content. Below are some examples of the semantic keywords that could be considered for 'motivational speakers' landing page:
Email for Andrew:
Hi Andrew,
Please find the answers below each of the questions:
1. Are they actually dynamic urls on our pages? The string at the end does not appear in the serps, this comes a second or two after you click on it and is a tracking code.
We believe there is a little confusion here. By dynamic URLs, we did not mean the '#xxxxx' part that gets appended to the URL after it is being loaded; you had told us once that it is for internal tracking purposes.
In our last email, we were referring to the speaker search result pages (ex. https://www.jla.co.uk/search-results/after-dinner-speakers?c=15) as dynamic URLs. These pages could be used as the SEO landing pages given their URLs are made SEO-friendly, they are given proper heading (h1) at top of page and are added with some good content above the speakers' listing.
2. If we are going to put more text at the top of landing pages, how long should it be? Is there advice on keyword frequency?
Google doesn't have any specific guidelines regarding 'optimum content length' & 'keyword frequency'. Though if we look at the pages ranking on top, we can say that a word count of around 300-400 words would be sufficient with no more than 2% of the targeted keyword's density.
Along with the targeted keyword's usage in the content, we should also include semantic keywords (words have indirect relevancy with the target keyword) to enrich our content. Below are some examples of the semantic keywords that could be considered for 'motivational speakers' landing page:
- motivational keynote speakers
- motivational keynote speech
- Motivation
- Inspirational
- inspire an audience
- speaker for your event
- bear grylls
- achieve goals
Furthermore, the key here is to analyze the content of top ranking websites for any given keyword and to create a content better version than theirs.
3. Is the text on the homepage banner being read? I think it is. Shall we extend the text there?
The text on the homepage banner of JLA website is present in the HTML source as well in text format (means the text is not a part of the image/banner itself) and hence it's readable by Google.
We don't think there is a need to extending this content. Though, we can put internal links to the other important pages from this text, as shown below:
"JLA is the UK's biggest specialist agency for keynote, motivational and after dinner speakers, conference presenters, awards hosts and cabaret for corporate, industry and public sector events."
4. If we are to do a program of internal linking, should this be on every artist page? Are there any guidelines here?
The only guideline available for internal linking it that they should be relevant for users. Also, it is not mandatory to put internal links on every artist page. To start with, we should work on the pages that receive higher traffic.
5. Can you have them look at the recent link profile and see if anything is harming the positions with what is done in house?
We perform a backlink audit for JLA website on a regular basis. the last backlink audit was done in May month only. We checked the recent backlink data (from after the recent backlink audit) and found some new URLs that look a little suspicious in nature. We will analyze these new ones and come back with an updated disavow file in a couple of days.
6. Is it a good idea to no-index the people with the highest bounce rates?
No, we don't think it would be a good idea. We are saying this based on the GA data, where it is evident that some of the artist pages (in spite of having high bounce rates) are driving users towards contact form submissions. (Please refer the attached screenshot).
Please let us know if you have any questions.
Thank you
3. Is the text on the homepage banner being read? I think it is. Shall we extend the text there?
The text on the homepage banner of JLA website is present in the HTML source as well in text format (means the text is not a part of the image/banner itself) and hence it's readable by Google.
We don't think there is a need to extending this content. Though, we can put internal links to the other important pages from this text, as shown below:
"JLA is the UK's biggest specialist agency for keynote, motivational and after dinner speakers, conference presenters, awards hosts and cabaret for corporate, industry and public sector events."
4. If we are to do a program of internal linking, should this be on every artist page? Are there any guidelines here?
The only guideline available for internal linking it that they should be relevant for users. Also, it is not mandatory to put internal links on every artist page. To start with, we should work on the pages that receive higher traffic.
5. Can you have them look at the recent link profile and see if anything is harming the positions with what is done in house?
We perform a backlink audit for JLA website on a regular basis. the last backlink audit was done in May month only. We checked the recent backlink data (from after the recent backlink audit) and found some new URLs that look a little suspicious in nature. We will analyze these new ones and come back with an updated disavow file in a couple of days.
6. Is it a good idea to no-index the people with the highest bounce rates?
No, we don't think it would be a good idea. We are saying this based on the GA data, where it is evident that some of the artist pages (in spite of having high bounce rates) are driving users towards contact form submissions. (Please refer the attached screenshot).
Please let us know if you have any questions.
Thank you
From: Andrew Hickman <andrewhickman35@gmail.com>
Date: Tue, 2 Jul 2019, 9:08 pm
Subject: Follow up
To: Strange Logic <keven@strange-logic.com>Hi Keven,
thanks for your time the other day. Here is a summary of the questions that I need answering:
1. Are they actually dynamic urls on our pages? The string at the end does not appear in the serps, this comes a second or two after you click on it and is a tracking code.
2. If we are going to put more text at the top of landing pages, how long should it be? Is there advice on keyword frequency?
3. Is the text on the homepage banner being read? I think it is. Shall we extend the text there?
4. If we are to do a program of internal linking, should this be on every artist page? Are there any guidelines here?
5. Can you have them look at the recent link profile and see if anything is harming the positions with what is done in house?
6. Is it a good idea to no-index the people with the highest bounce rates?Thanks
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